The Advertising and Social Media Bundle contains three courses that will build your digital marketing skillset, giving you a firm foundation for a career in digital marketing, widely regarded as one of the most in-demand skills of the 21st century, and one that will continue to grow as artificial intelligence and analytics shape how companies build their marketing campaigns.

You will learn how to utilise social media, Google and other practices to grab your customers’ attention through engaging advertising materials and building a brand that has a consistent and holistic message throughout using the most popular social media platforms and Google’s powerful analytics platform. You will also gain invaluable knowledge about the importance of advertising and learn how it can help you achieve greater sales success and watch your finances flourish.

KEY LEARNING POINTS

• Explore different types of advertising and understand the reasons for it.
• Establish what makes a “successful advertisement” and get to grips with advertising objectives.
• Be able to recognise what makes consumers buy. Explore the various paper media, which is used in advertising, and discover how these influence the buyer.
• Learn the benefits of "trade and technical press” to the small business. You will discover that direct targeting people in the same field/trade is more cost-effective and fruitful than general advertising.
• Explore different types of advertising and understand the reasons for it.
• Explore the different types of technical media and learn of the advantages and disadvantages. This will give you a better understanding of the importance of budgeting and costing considerations.
• Realise where the opportunity is and evaluate “The media Plan”. Study why certain medium is preferred over the others and acquire skills to determine how a good campaign is designed to achieve the best return.
• Understand what is meant by “good copy” and discover why typography" selection is an important feature in advertisements.
• Get to grips with the small advertiser promotional materials or services, and look at the advantages and disadvantages of using a “direct mail” advertising strategy Learn about public relations and what it includes as well as establish the difference between Public Relations and Advertising.
• Discover three of the most effective "Consumer Promotion Techniques"
• Recognise the limitations behind certain types of advertising, analyse what areas, products, services are worthy of a press release and learn who to direct your press release to.
• Introduction and basics of Google Analytics. Reports and how they are the most important part of Google Analytics
• Learn how your audience engages with your site by studying statistics gathered through location reports, language, behaviour, frequency of visit, engagement reports, technology reports, mobile reporting, demographic, visitor flow charts and more.
• Discover how Google Analytics can help you track conversions generated by ads and other methods, such as filling out forms, making a purchase or showing a high level of engagement with your site.
• Describe the value of social media to your marketing plan
• Create and launch a social media marketing plan
• Select the right resources for a social media marketing team
• Define how to use social media to build an internal community
• Use metrics to measure the impact of a social media plan
• How to manage difficult social media situations
• Describe features of some of the key social media sites, including Facebook, Twitter, and LinkedIn
• Decide whether a blog adds value to a social media plan
• Speak about specialty sites and social media management tools
• How to stay on top of social media trends and adjust your plan as the digital world evolves

ADVANTAGES OF THIS COURSE

• Utilise the power of social media to boost your marketing campaigns and ROI
• Implement your knowledge as soon as you finish the course
• Understand the difference between different social media sites and which ones would be best suited to your business
• Create and launch your own social media plan
• A comprehensive knowledge of the most powerful and important social media platforms
• Advance your business
• Build your career prospects and impress potential employers
• Learn at your own pace and fully understand each module before moving on
• Access the course online from anywhere with 24/7 course access for 12 months