Google Analytics (Lifetime Access)

Google Analytics (Lifetime Access)
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Google is much more than a search engine. Google has used their platform to drive sales and marketing for other organisations of all sizes and Google Analytics is a powerful platform that allows you to monitor activity that happens on a website to analyse what’s working and what isn’t. It’s the most popular website statistics service and understanding it can be the difference between normal and excellent sales volume.

Whether you are a beginner in this field or a seasoned professional, this course will take your skill set to the next level. In today’s competitive job market, it has never been more important to have credentials that will give you career advancement and prove to the market that you have mastered this sector of marketing and sales.

Is the Google Analytics course for me?

The Google Analytics training is perfect for you if :

  • You are working as part of a digital, or traditional marketing team and wish to expand your knowledge and skillset
  • You are looking to work in digital marketing and want an understanding of Google Analytics
  • You want to start a career in digital marketing and want a solid foundation of one of the most useful and popular tools
  • You are interested in learning more about Google Analytics


  • Find out how Google Analytics work, how to build an analytics infrastructure, how to input users and how to set up conversion data. Learn how to use the basic features of Analytics, including the dashboard, shortcuts, report sharing, alerts and standard reports.
  • Reports are the most important part of Google Analytics and there are many different types to get to grips with. In this part of the course you will look at traffic acquisitions, cross development reports, keywords, webmaster tools and social reports. You’ll also learn about behavioural reports and within this how to examine data within landing pages, exit pages, events, event flow reports, site search reports, behaviour reports, in page analytics and more.
  • Learn how your audience engages with your site by studying statistics gathered through location reports, language, behaviour, frequency of visit, engagement reports, technology reports, mobile reporting, demographic, visitor flow charts and more.
  • Discover how Google Analytics can help you track conversions generated by ads and other methods, such as filling out forms, making a purchase or showing a high level of engagement with your site. This section of the course will teach you about goal flow reports, eCommerce reports, product performance reports, transaction reports, assisted conversion reports, top conversion paths, comparison tools and more.


  • Improve your understanding of the most powerful web consumer analysis platform in the world
  • Build your career in marketing and SEO
  • Boost sales and conversions by mastering Google Analytics
  • Track social media engagement
Module 1: Introduction to Google Analytics
  • Intro Definitions Pt 1
  • Intro Definitions Pt 2
  • How Google Analytics Works
Module 2: Fundamentals of Google Analytics
  • Build Analytics Infrastructure
  • Setting Up Conversion Data
  • Input New Users
  • Examine Extra Points
Module 3: Basics of Google Anayltics
  • Basic Features
  • Dashboard
  • Shortcuts
  • Adding a Dashboard
  • Sharing Reports
  • Alerts
  • Realtime Analytics
  • Standard Reports
  • Views2
Module 4: Reports in Google Analytics
  • Acquisitions Intro
  • All Traffic Acquisitions
  • Acquisitions overview
  • Acquisition Channels
  • Cross development
  • All Referals
  • Campaign
  • Keywords
  • Social
  • Webmaster Tools
Module 5: Behavioral Reports
  • Reports Intro
  • Dimensions
  • Content Drilldown
  • Landing Pages
  • Existing Pages
  • Events
  • Event Flow Repotrs
  • Working with Events
  • Site Search Report
  • Working Site Report
  • Site Search 2
  • Site Search 3
  • Behavior Flow Report
  • Site Speed
  • Using Site Speed Search
  • Page Timings
  • Speed Suggestions
  • User Timimg Adsense
  • Experiments
  • Inpage Analytics
module 6: Audience
  • Audience Reports
  • Location Report
  • Language
  • Behaviour
  • Frequency Recency
  • Engagement Report
  • Technology Reports
  • Mobile Reporting
  • Demographic Report
  • Interest
  • Visitor Flow Chart
module 7: Conversions
  • Intro
  • Funnel Visualization
  • Goal Flow Report
  • Reverse Goal Path
  • Goal URLs
  • Ecommerce Reports
  • Product Performance Reports
  • Transactions Report
  • Time to Purchase Report
  • Multi-channels Funnels Report
  • Assisted Conversion Report
  • Top Conversion Paths Report
  • Time, Log & Path Length Report
  • Attribution Report & Model Comparison Tool
  • Conclusion
Course Code
Online Course
Course Access
Exams Included
1 gigahertz (GHz)
1 GB
Operating Systems
Windows 7
Windows 8
Windows 10
Mac OS
Internet Explorer 8 or above
Google Chrome
Safari 6 or above
Mozilla Firefox
Windows, Mac, iPhone, iPad, Android